By Zach Wennstedt, founder of Eye To Ad Media · September 29, 2026
A one-time SEO package fixes and sets up a site in a single project, such as a technical audit and fixes, on-page optimization and Google Business Profile setup. Monthly SEO provides ongoing work, including content, reviews, links and adjustments. One-time work suits small, low-competition markets; monthly plans suit businesses that want to grow in competitive search.
Some businesses need a mechanic. Some need a pit crew. Knowing which one you are saves a lot of money.
What a one-time SEO package covers
- Technical audit and fixes: speed, indexing, broken pages, schema
- On-page optimization of your key pages
- Google Business Profile setup or cleanup
- Listings cleanup and a keyword map
- A handoff plan so you can keep going
What monthly SEO adds
- New content every month that answers buyer questions
- Review growth and profile activity
- Earned links and mentions over time
- Monitoring, fixes and reporting as things change
- AI search tracking as the landscape shifts
Choose one-time if...
Your market is small or not very competitive, your site has fixable problems, and you or someone on your team can keep up reviews and updates afterward.
Choose monthly if...
Competitors are actively doing SEO, you want to expand into new services or areas, or nobody on your team has time to keep the work going. Search rewards consistency, and competitors do not stop.
The hybrid most small businesses should consider
Start with a focused setup, then a lean monthly plan. Our monthly SEO packages start at $597 a month with Local Starter, which begins with the audit and fixes. Or plan it yourself with the free 90-day SEO plan generator.