Affordable marketing packages for small business, sized to your stage.
Most small business marketing packages are a list of channels at a flat price. A better package starts with where you are: getting found, getting chosen, or getting bigger.
Marketing packages for small business bundle the core channels a local company needs, usually a website, SEO, Google Business Profile, reviews and sometimes paid ads, into one monthly plan. The right package depends on your stage: getting found, getting chosen, or growing. Our SEO plans start at $597 a month, and custom websites start at $99 a month on a subscribe-to-own plan.
Here is the trap with most marketing packages for small business: they sell you everything at once. A social calendar, an ad budget, a newsletter and SEO, all billed together, all spread too thin to work.
Small businesses grow in stages. The right package changes as you move through them, and so does the right split of your budget.
Three stages, three different packages
Get found
New, or invisible on Google.
- A fast, clear website that converts
- Google Business Profile set up and complete
- Consistent listings across key directories
- Technical basics so Google can index you
- Call and form tracking from day one
Get chosen
Found, but losing to competitors.
- Everything in Get found
- A strong page for each service you sell
- A steady, honest review program
- Conversion work on your busiest pages
- Local links from partners and associations
Grow
Winning locally, ready for more.
- Everything in Get chosen
- Content that covers your whole topic
- PR and editorial link earning
- New service areas or locations
- Paid search tests where SEO is slow
Every package is tailored after a free call. Prices are starting points and change without notice.
How should you split a small marketing budget?
Pick your stage and enter a monthly budget. The splitter suggests a starting mix across your website, SEO, reviews and paid ads.
Treat the result as a conversation starter, not a rule. A business with a great website already can move that money into SEO. A seasonal business may lean on ads in its busy months and SEO the rest of the year.
What belongs in a small business marketing package
- A website you can afford to own. Custom websites start at $99 a month on a subscribe-to-own plan over two to four years, with a buyout option at fair market value as we determine it. No giant upfront bill.
- SEO with conversion work built in. Traffic that does not turn into calls is wasted money, so every plan includes it.
- Google Business Profile and reviews. For local businesses, this is where many buying decisions now start.
- Tracking you can read. Calls, forms and booked jobs, reported in plain language.
What to leave out, at least for now
- Channels you cannot feed. A blog nobody writes for or a social account nobody answers costs trust.
- Fixed quotas. Packages priced by a number of posts, links or keywords reward volume, not results.
- Everything at once. A small budget split six ways rarely moves any of them.
A cheaper way to buy everything else
If you expect to buy a mix of websites, SEO, video, print and branding over the next year, a membership can cost less than paying retail each time. Eye To Ad Media offers a marketing membership with member pricing on the work it builds; check its page for current rates and terms.
How a package gets priced
Two businesses can need the same channels and still need very different packages. Price follows competition, not a menu. A roofer competing across the whole metro area needs more pages, more links and more conversion testing than a single-location bookkeeper in a quiet suburb. The number of services you sell, how many places you serve and how much of the work you want to keep in-house all move the scope.
That is why we quote after a conversation, and why our tiers are starting points rather than fixed bundles. You should always be able to see what each dollar funds, and you should be able to scale a package down in a slow season as easily as you scale it up.
Start with the piece that matters most
Not sure which stage you are in? That is what the free call is for. We look at your site, your Google profile and your competition, then recommend the smallest package that can move the needle. Compare our SEO packages and pricing, or see how the website plus SEO packages work together.
Straight answers
What is included in a small business marketing package?
Usually a website, SEO, Google Business Profile management, reviews and reporting, sometimes with paid ads. The right mix depends on whether you need to get found, get chosen or grow.
How much do marketing packages for small business cost?
They range widely, from a few hundred to several thousand dollars a month. Our SEO plans start at $597 a month and custom websites start at $99 a month on a subscribe-to-own plan.
Should a small business do SEO or ads first?
It depends on urgency and budget. Ads can bring calls quickly while you pay; SEO builds visibility that keeps working. Many small businesses start with website and Google profile basics, then add SEO, and test ads in busy seasons.
Can I change my marketing package later?
Yes. Packages should change as your business moves from getting found to getting chosen to growing. There are no long lock-in contracts.
Do I own my website and accounts?
Yes. Your content, Google Business Profile, analytics and accounts stay yours. Websites on the subscribe-to-own plan include a buyout option at fair market value as we determine it.
One plan, sized to where you are right now.
A free strategy call: your market, your budget, and a plan you can actually afford.